Fodor's Expert Review Avenida López Mateos

Avenida López Mateos, commonly known as Calle Primera, is the center of Ensenada's traditional tourist zone and shopping district. Hotels, shops, restaurants, and bars line the avenue for eight blocks, from its beginning at the foot of the Chapultepec Hills to the dry channel of the Arroyo de Ensenada. The avenue also has sidewalk cafés, art galleries, and most of the town's souvenir stores, where you can find pottery, glassware, silver, and other Mexican crafts.