Ixtapa's main beach, this broad, 3-km-long (2-mi-long) stretch of soft brown sand runs along the Zona Hotelera. Although you can swim here, small waves break right onshore and currents are sometimes strong. Each hotel offers shaded seating on the sand. Concessions rent Jet Skis ($40 per half hour) and Hobie Cats ($50 per day) and arrange banana-boat rides (15 minutes costs $5 per passenger with a four-person minimum) and parasail trips ($25 for a little more than 10 minutes).
Licensed guides in white uniforms cruise up and down selling horseback-riding and boating tours. Women offer hair braiding and massage under open-sided tents.