The chance to see murals by Orozco: Titanic works by this distinguished artist adorn several buildings.
Shopping for crafts at the source: Master craftsmen practice their art in the suburbs of Tonalá and Tlaquepaque.
Experiencing the most Mexican of Mexican traditions: Jalisco State is the land of tequila, mariachi, and jarabe tapatío (the hat dance).
Varied excursions: Close to the city are Mexico's largest lake and the town of Tequila, the birthplace of the country's famous firewater.
Visiting the site of pre-Hispanic ruins: Los Guachimontones, in the foothills of Tequila Volcano, is redefining western Mexico's archaeological past.