Cozumel's main souvenir-shopping area is downtown along Avenida Rafael E. Melgar and on some side streets around the plaza. There are also clusters of shops at Plaza del Sol (east side of the main plaza) and Vista del Mar (Avenida Rafael E. Melgar 45). Malls at the cruise-ship piers aim to please passengers seeking jewelry, perfume, sportswear, and low-end souvenirs at high-end prices. More »