Playa San Francisco was one of the first beach clubs on the coast. The inviting 5-km (3-mi) stretch of sandy beach, which extends along Carretera Sur, south of Parque Chankanaab at about Km 10, is among the longest and finest on Cozumel. Encompassing beaches known as Playa Maya and Santa Rosa, it's typically packed with cruise-ship passengers in high season. On Sunday, locals flock here to eat fresh fish and hear live music. Amenities include two outdoor restaurants, a bar, dressing rooms, gift shops, volleyball nets, beach chairs, and water-sports equipment rentals. Divers use this beach as a jumping-off point for the San Francisco reef and Santa Rosa wall. The abundance of turtle grass in the water, however, makes this a less-than-ideal spot for swimming.
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