On wild Punta Piedra (Rock Point), Zamas has small, rustic cabanas with palapa roofs and ocean views as far as the eye can see; comfortable beds, tile bathrooms, and bright Mexican colors make them a chic-bohemian alternative for budget travelers. Although there’s no air-conditioning, each room has several fans. Committed to sustainability, Zamas provides biodegradable bath products, runs on solar power, has a gray water system, and employs local staff. But, as one of Tulum's oldest hotels, this no-frills property is a step behind the competition in terms of luxury. The restaurant, known for its powerful margaritas, has an eclectic Italian-Mexican-Yucatecan menu and great pizza, plus romantic views over the coast.