"It's the new Pana," proclaim its growing number of fans. Indeed, as Panajachel and its international population have matured—a few wags would say "gentrified"—the young and the restless have crossed the lake and set up shop in burgeoning San Pedro La Laguna. This traditional Tzutuhil fishing village knows it is on the cusp of something, but what that "something" will be can only be revealed in someone's crystal ball.
This is still proudly budget-travel territory. For now, lodgings and facilities fall into the "as long as you're not too fussy" category, but all offer good value for very little money. That will no doubt change as the world begins to discover San Pedro.