Design brand Dhoku stands out among the traditional carpet merchants of the Grand Bazaar for its radically different, contemporary styles, which include bold geometric designs and stylized floral patterns. The high-quality rugs are handmade near İzmir using organic handspun wool and natural dyes. Directly across the street is sister company Ethnicon (Takkeciler Caddesi 49–51), which pieces together different-sized squares of colorful rug material to create carpets reminiscent
of American-style quilts. Both stores offer fixed prices; at Dhoku, pricing is by the square meter.