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In Cappadocia, consider hiring a guide for at least one day. In general, they know the terrain and can lead you to places you might not otherwise find, and fill you in on fascinating details about the geology of the region, early inhabitants, and other info. Expect to pay about $25-$60 a day. Local tourist offices and hotels can make recommendations, or try one of these companies.
Argeus. One of Cappadocia's best-regarded agencies, Argeus runs small group tours (maximum eight people) and also does private tours. 384/341-4688 in Ürgüp. www.argeus.com.tr.
Argonaut Escapades. A small yet established agency, Argonaut Escapades specializes in individually tailored tours, particularly walking tours. 384/341-6255 in Ürgüp. www.argonautturkey.com.
Turkish Heritage Travel. This well-regarded company organizes cultural travel tours, cooking classes, and other programs aimed at introducing guests to authentic Turkish culture. Their knowledgeable, personal guides also lead more traditional group and private tours of Cappadocia. 384/271-2687 in Göreme. www.goreme.com.
Kirkit Voyage. Horseback riding, hiking, mountain biking, camping, and other outdoor activities are the specialty of this agency, which also organizes sightseeing tours in Cappadocia. 384/511-3259 in Avanos. www.kirkit.com.
Rock Valley Travel. Family-run Rock Valley Travel organizes day tours of Cappadocia with a maximum of 12 per group, at reasonable prices; they can also arrange private tours. 384/341/8813 in Ürgüp. www.rockvalleytravel.com.
Ürgüp Turizm. The knowledgeable and professional team at Ürgüp Travel run top-notch tours around Cappadocia and beyond, and can also arrange private tours. They're especially good at leading hikes out into the funky Cappadocia landscape. 384/341-5015 in Ürgüp. www.urguptravel.com.
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