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Graubünden Travel Guide

St. Moritz

Who put the ritz in St. Moritz? Undoubtedly, St. Moritz's reputation was made by the people who go there and who have been going there, generation after generation, since 1864, when hotelier Johannes Badrutt dared a group of English tourists—already summer regulars—to brave the Alpine winter as his guests. They loved it, delighted in the novelty of snowy mountain beauty—until

then considered unappealing—and told their friends. By the turn of the century St. Moritz, Switzerland, and snow were all the rage.

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