Many of Geneva's stores and galleries are devoted to those with deep pockets. The epicenter of luxury shopping is the Rue du Rhône,which alternates Gucci and Valentino with diamond-studded watches and jewels. One block in, at the foot of the Old Town, is the less expensive, trendier street known variously as: rue de la Confédération, rue du Marché, rue de la Croix-d'Or, and rue de Rive. Galleries, antiques shops, bookstores, and boutiques line the Grand-Rue and the streets radiating from place du Bourg-de-Four. Rue du Mont-Blanc, on the Right Bank, is choked with souvenir stores.
As a jewelry capital rivaled only by New York and an international center for Swiss watchmakers, Geneva regularly hosts high-profile auctions by the major houses.
General opening hours for stores are weekdays from 9 to 6:30 and Saturday from 9 to 5. Shops in the downtown area close at 8 on Thursday.