New owner Rocco Forte signaled his arrival on the local scene by definitively blowing the dust off one of Geneva's most established landmarks: warm colors and a finely honed spirit of discrete, attentive, personalized service may be the only clear links between the seductively enigmatic, stage-set opulence for which this prominent 19th century property was known and the eclectic blend of Asian accents, contemporary art deco, and strategically glamorous luxury that defines the roots-up overhaul unveiled on September 21, 2007. The facelift added a top floor Royal Suite with bullet-proof glass and breathtaking views, dug down to make space for a multi-treatment spa in the basement, added a glass ceiling to a new internal courtyard, and outfitted each guest room with top-of-the-line everything, from flat-screen TVs and interactive video on demand to heated towel racks and iPod docking stations (in the suites). One thing that has not changed: Rolls-Royces continue to angle for space outside.
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