Playa Blanca is Lanzarote's newest resort. Tourists come for the white beaches at Punta de Papagayo, which can only be reached by driving on hard-packed dirt. The town beaches are small sandy coves, often packed to bursting in the summer. Apart from the few large hotels that dominate the east side of the beachfront, accommodations are all inside freestanding houses. The town itself is small, stretching along the sea from the lighthouse in the west to the marina (Marina Rubicón) in the east.
Just north of Playa Blanca lies Lanzarote's agricultural belt. In La Geria, grapes are grown in cinder pits ringed by volcanic rock. The rocks provide protection from the wind, and the cinders allow dew to drip down to the roots.