Pamplona’s main event, immortalized by Ernest Hemingway in his 1926 novel, The Sun Also Rises, is best known for its running of the bulls, a tradition that’s dangerous for humans and ultimately lethal for the animals involved. Ethics aside, a huge part of the festival is consumed by nontaurine activities such as processions, live music acts, and fireworks. Held each year July 6–14, the festival begins daily at 8 am with a herd of fighting bulls let loose to run through the narrow streets to the bullring alongside daredevils testing their speed and agility in the face of possible injury or death. The atmosphere is electric, and hotel rooms overlooking the course come at a price. Recent years have seen a disturbing increase in sex crimes; it’s advisable for travelers, especially women, to take commonsense precautions, including being aware of your surroundings and not walking alone at night.