Zara, partly for its affordability in Barcelona, has become second nature to barcelonins and visitors alike for its cool and casual styles for men, women, and children. There are Zara stores throughout the city, but the Passeig de Gràcia store is the most central and generally frequented, for better or for worse. Hot new styles rematerialize here in affordable form. Be prepared for sizes that run small and pants made for legs that go on forever. Zara's recipe for success
has won over the world, but items are cheaper on its home turf. Well-executed, affordable copies of catwalk styles appear on the rails in a fashion heartbeat. The women's section is the front runner, but the men's and kid's sections cover good ground too. A branch of Zara Home is on the lower ground floor and offers keenly priced, high-quality textiles and decorative wares.