The main sight in Ronda's commercial center, El Mercadillo, is the bullring. Pedro Romero (1754–1839), the father of modern bullfighting and Ronda's most famous native son, is said to have killed 5,600 bulls here during his long career. In the museum beneath the plaza you can see posters for Ronda's very first bullfights, held here in 1785. The plaza was once owned by the late bullfighter Antonio Ordóñez, on whose nearby ranch Orson Welles's ashes were scattered (as directed in his will)—indeed, the ring has become a favorite of filmmakers. Every September, the bullring is the scene of Ronda's corridas goyescas, named after Francisco Goya, whose bullfight sketches (tauromaquias) were inspired by Romero's skill and art. The participants and the dignitaries in the audience don the costumes of Goya's time for the occasion. Seats for these fights cost a small fortune and are booked far in advance. Other than that, the plaza is rarely used for fights except during Ronda's May festival.