Best Places to Visit for Shopping in Europe

Fodor's travelers' top destinations for shopping range from big cities like Paris and Rome to countryside regions like Provence and the Amalfi Coast. Whether you're looking for famous food markets, high-fashion clothing boutiques, or classic antique shops, Europe's best shopping destinations have something for browsers and shopaholics alike—from a perfect souvenir to a major purchase to remember your trip forever.

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    Milan »

    Milan

    At the center of Lombardy is Milan, Italy's second-largest city and its business capital. It holds Italy's most renowned opera house, and as the epicenter of Italian fashion and design, it's a shopper's paradise. Rome may be bigger and have the political... Read more

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    Florence »

    Florence

    Florence, the city of the lily, gave birth to the Renaissance and changed the way we see the world. For centuries it has captured the imaginations of travelers, who have come seeking "a room with a view" and phenomenal art. Indeed, no city in Italy can... Read more

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    Rome »

    Rome

    The wide, busy streets around Rome’s central train station feel much more urban than the rest of the city center. Traffic is heavier, 19th-century buildings are taller, and the overall feeling is gray and commercial—not the Rome of travel brochure fantasies... Read more

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    Amalfi Coast »

    Amalfi Coast

    One of the most gigglingly gorgeous places on Earth, this corner of Campania tantalizes, almost beyond bearing, the visitor who can stay but a day or two. Poets and millionaires have long journeyed here to see and sense its legendary sights: perfect, precariously... Read more

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    Antwerp »

    Antwerp

    Antwerp is Europe's second-largest port and has much of the zest often associated with a harbor town. But it also has an outsized influence in a very different realm: that of clothing design. Since the 1980s, Antwerp-trained fashion designers have become... Read more

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    Venice »

    Venice

    Venice is called La Serenissima, "the most serene," a reference to the majesty, wisdom, and impressive power of this city that was for centuries the leader in trade between Europe and the Orient, and a major center of European culture. Built entirely on... Read more

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    Paris »

    Paris

    Whether it's a riverside vista that takes in the Seine, Notre-Dame Cathedral, and the Eiffel Tower, or the view of elegant buildings and mansard roofs from a hotel room window, it doesn't take much to convince anyone that Paris is one of the most beautiful... Read more

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    Tuscany »

    Tuscany

    Midway down the Italian peninsula, Tuscany (Toscana in Italian) is distinguished by rolling hills, snowcapped mountains, dramatic cypress trees, and miles of coastline on the Tyrrhenian Sea—which all adds up to gorgeous views at practically every turn... Read more

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    Provence »

    Provence

    As you approach Provence there's a magical moment when you finally leave the north behind: cypresses and red-tile roofs appear; you hear the screech of cicadas and breathe the scent of wild thyme and lavender. Along the highway, oleanders bloom against... Read more

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    Brussels »

    Brussels

    Brussels started life as a village toward the end of the 10th century. It was ruled over by various kings of Flanders through the ages, most notably Charles V, Archduke of the Habsburgs and Holy Roman Emperor. The city grew gradually around its increasingly... Read more

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    The Rhineland »

    The Rhineland

    The banks of the Rhine are crowned by magnificent castle after castle and by breathtaking, vine-terraced hills that provide the livelihood for many of the villages hugging the shores. In the words of French poet Victor Hugo, "The Rhine combines everything... Read more

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    Central Anatolia »

    Central Anatolia

    Some of the oldest known human settlements were established in the hills and valleys of Central Anatolia, but today the main attraction in this part of Turkey is the magical landscape of Cappadocia, where wind and rain have shaped the area's soft volcanic... Read more

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    Verona »

    On the banks of the fast-flowing River Adige, enchanting Verona has timeless monuments, a picturesque town center, and a romantic reputation as the setting (in fiction only) of Shakespeare's Romeo and Juliet. With its lively Venetian air and proximity... Read more

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    The French Riviera »

    The French Riviera

    This sprawl of pebble beaches and zillion-dollar houses has always captivated sun lovers and socialites. Today's admirers know not to miss the Côte d'Azur's textbook points of interest: animated St-Tropez; the Belle Époque aura of Cannes; the towns made... Read more

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    Capri »

    Capri

    Once a pleasure dome to Roman emperors and now Italy's most glamorous seaside getaway, Capri (pronounced with an accent on the first syllable) is a craggy island at the southern end of the Bay of Naples. The boom in cruises to the Naples area (almost 1... Read more

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