Best Places to Visit for Shopping in Europe

Fodor's travelers' top destinations for shopping range from big cities like Paris and Rome to countryside regions like Provence and the Amalfi Coast. Whether you're looking for famous food markets, high-fashion clothing boutiques, or classic antique shops, Europe's best shopping destinations have something for browsers and shopaholics alike—from a perfect souvenir to a major purchase to remember your trip forever.

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    Milan »

    Milan

    Italy's second-largest city and its business capital is at the center of Lombardy. It holds Italy's most renowned opera house, and as the epicenter of Italian fashion and design, it's a shopper's paradise. Rome may be bigger and have the political power... Read more

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    Florence »

    Florence

    Florence, the city of the lily, gave birth to the Renaissance and changed the way we see the world. For centuries it has captured the imaginations of travelers, who have come seeking rooms with views and phenomenal art. Florence's is a subtle beauty—its... Read more

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    Rome »

    Rome

    Rome the Eternal is 25 centuries old and constantly reinventing itself. The glories of Ancient Rome, the pomp of the Renaissance Papacy, and the futuristic architecture of the 20th and 21st centuries all blend miraculously into a harmonious whole. You... Read more

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    Amalfi Coast »

    Amalfi Coast

    One of the most gorgeous places on Earth, this corner of the Campania region tantalizes, almost beyond bearing, the visitor who can stay but a day or two. Poets and millionaires have long journeyed here to see and sense its legendary sights: perfect, precariously... Read more

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    Antwerp »

    Antwerp

    Antwerp is Europe's second-largest port and has much of the zest often associated with a harbor town. But it also has an outsized influence in a very different realm: that of clothing design. Since the 1980s, Antwerp-trained fashion designers have become... Read more

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    Venice »

    Venice

    Venice is a city unlike any other. No matter how often you've seen it in photos and films, the real thing is more dreamlike than you could imagine. With canals where streets should be, water shimmers everywhere. The fabulous palaces and churches reflect... Read more

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    Paris »

    Paris

    Paris is one of the most beautiful cities on earth, a truth easily appreciated on a stroll that could yield one stunning vista after another, from the epic Eiffel Tower to the regal Jardin des Tuileries to the petite cafés bursting onto the sidewalks... Read more

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    Tuscany »

    Tuscany

    Tuscany conjures images of superb Renaissance art and landscapes famous for rolling hills, olive groves, and cypress trees. The many pleasures of Tuscany include tasting wine in Chianti and simply relaxing in the piazzas of medieval towns. Whatever you... Read more

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    Provence »

    Provence

    Provence's azure skies, brilliant sunlight, and windswept landscapes have inspired artists like Cézanne and Van Gogh, as well as countless travelers. Medieval villages perch on hilltops between rolling vineyards, fragrant lavender fields, and craggy mountains... Read more

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    Brussels »

    Brussels

    Brussels started life as a village toward the end of the 10th century. It was ruled over by various kings of Flanders through the ages, most notably Charles V, Archduke of the Habsburgs and Holy Roman Emperor. The city grew gradually around its increasingly... Read more

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    The Rhineland »

    The Rhineland

    The banks of the Rhine are crowned by magnificent castle after castle and by breathtaking, vine-terraced hills that provide the livelihood for many of the villages hugging the shores. In the words of French poet Victor Hugo, "The Rhine combines everything... Read more

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    Cappadocia and Central Turkey »

    Some of the world’s oldest known human habitations were established in the hills and valleys of Central Anatolia, but today the main attraction here is the magical landscape of Cappadocia, where wind and rain have shaped the area's soft volcanic rock into... Read more

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    Verona »

    On the banks of the fast-flowing River Adige, enchanting Verona has timeless monuments, a picturesque town center, and a romantic reputation as the setting of Shakespeare's Romeo and Juliet.With its lively Venetian air and proximity to Lake Garda, it attracts... Read more

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    The French Riviera »

    The French Riviera

    This sprawl of pebble beaches and zillion-dollar houses has always captivated sun lovers and socialites. Today's admirers know not to miss the Côte d'Azur's textbook points of interest: animated St-Tropez; the Belle Époque aura of Cannes; the towns made... Read more

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    Capri »

    Capri

    D. H. Lawrence once called Capri "a gossipy, villa-stricken, two-humped chunk of limestone, a microcosm that does heaven much credit, but mankind none at all." He was referring to its once rather farouche reputation as well as its unique natural beauty... Read more