Amsterdam Sights

Heineken Experience

  • Stadhouderskade 78 Map It
  • De Pijp
  • Winery/Brewery/Distillery
  • Heineken Experience, Amsterdam, Holland

    © Halie Cousineau / Fodors Travel

  • Heineken Experience, Amsterdam, Netherlands

    © Halie Cousineau / Fodors Travel

Published 11/18/2015

Fodor's Review

Founded by Gerard Heineken in 1864, the Heineken label has become one of the world's most famous beers. It's no longer brewed here–-though you might see the Heineken horse-drawn dray still clip-clopping around town laden with heavy kegs, the original brewery has now been transformed into the "Heineken Experience," an interactive center that offers tours of the facilities. Everything from vast copper vats to beer-wagon shire horses are on view, and if you've ever wanted to know what it feels like to be brewed and bottled, the virtual reality ride "Brew U" will clue you in. At the end of the tour you get to taste the goods. (No beer is served to visitors under the age of 18.)

Sight Information


Stadhouderskade 78, Amsterdam, North Holland, 1072 AE, Netherlands

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Sight Details:

  • €18 (€16 online)
  • Sept.–May, Mon.–Thurs. 10:30–5:30, Fri.–Sun. 10:30–7; June–Aug., daily 10:30–7

Published 11/18/2015


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