When John Steinbeck visited Positano in 1953, he wrote that it was difficult to consider tourism an industry because "there are not enough [tourists]." Alas, there are more than enough now, and the town's vertical landscape with pastel-hued houses, drapes of bright pink bougainvillea, and sapphire-blue sea make it easy to understand why.
The most photographed fishing village in the world, this fabled locale is home to some 4,000 positanesi, who are joined daily by hordes arriving from Capri, Sorrento, and Amalfi. The town clings to the Monti Lattari with arcaded, cubist buildings, set in tiers up the mountainside, in shades of rose, peach, purple, and ivory.
