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Rome Shopping

Pro Fvmvm

  • Via Ripetta 10 Map It
  • Piazza di Spagna
  • Perfume/Cosmetics

Updated 03/25/2014

Fodor's Review

The Durante family lives by the motto that a scent can be more memorable than a photograph. Started in 1996 by the grandchildren of Celestino Durante, Pro Fvmvm is fast on its way to becoming a new cult classic in Italian fragrance design. Each of the 20 scents is designed to be unisex and comes complete with a poem that describes the intention of the artisans. Pricey but worth it, some of their top-selling perfumes are Acqva e Zvcchero, Fiore d'Ambra, Thvndra, Volo Az

686 (named after a direct flight from Rome to the Caribbean), and Ichnvsa. There are four locations around the city.

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Shopping Information


Via Ripetta 10, Rome, 00186, Italy

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Updated 03/25/2014


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