Fodor's Expert Review Prada

Besides the devil, plenty of serious shoppers wear Prada season after season, especially those willing to sell their souls for one of their ubiquitous handbags. If you are looking for that blend of old-world luxury with a touch of fashion-forward finesse, you'll hit it big here. Mario Prada founded the Italian luggage brand in 1913, but it has been his granddaughter, Miuccia, who updated the designs into the timeless investment pieces of today. You'll find the Rome store more service-oriented than the New York City branches—a roomy elevator delivers you to a series of thickly carpeted salons where a flock of discreet assistants will help you pick out dresses, shoes, lingerie, and fashion accessories. The men's store is located at Via Condotti 88/90, while the women's is down the street at 92/95.