Not just the devil, but also serious shoppers wear Prada season after season, especially those willing to sell their souls for one of their ubiquitous handbags. If you are looking for that blend of old-world luxury with a touch of fashion-forward finesse, you'll hit pay dirt here. Recent handbag designs have a bit of a 1960s Jackie Kennedy feel, and whether you like them will hinge largely on whether you find Prada's signature retro-modernism enchanting. You'll find the Rome store more service-focused than the New York City branches—a roomy elevator delivers you to a series of thickly carpeted rooms where a flock of discreet assistants will help you pick out dresses, shoes, lingerie, and fashion accessories. The men's store is located at Via Condotti 88/90, and women's is at down the street at 92/95.