If you're wondering where the beautiful people are, look no further than the Aleph, the most unfalteringly fashionable of Rome's design hotels. The just-this-side-of-kitsch theme is Dante's Divine Comedy, and you can walk the line between heaven and hell through the Angelo bar, the red-red-red Sin restaurant, and Paradise spa—where the guest rooms are happily more subdued, in neutral tones with wood furniture, made galleryesque by giant black-and-white photos of Rome.
As many will guess, this hotel was über-designed by Adam Tihany (who also did the honors at Rome's Exedra). His relentless, in-your-face decor throws everything into the mix, from Shogun suits to his signature red twigs to shirred silk lamps. Fortunately, he likes to poke fun at himself (clothes hooks shaped like devil's horns; tiny TVs set in the bathroom floors in front of your toilet), and earnestly cool staff notwithstanding, the Aleph doesn't take itself as seriously as might be feared. When Old Rome feels, well, old—this is something new. If money is no object, book the presidential suite for your very own Jacuzzi on your private terrace.
Hotel Award Winner | 2012