Given that this is the wealthiest part of Italy, most hotels here cater to a clientele willing to pay for extra comfort. Outside Milan, many are converted villas with well-landscaped grounds. Most of the famous lake resorts are expensive; many smaller lakeside hotels are more reasonably priced. Local tourism offices throughout the region are an excellent source of information about affordable lodging.
Please note the time for "high season" can vary here—in the lakes it’s at the height of summer, not surprisingly, but in Milan it depends on what fairs and exhibitions are being staged. Prices in almost all hotels can go up dramatically during the Furniture Fair in early April. Fashion, travel, and tech fairs also draw big crowds throughout the year, raising prices. In contrast to other cities in Italy, however, you can often find discounts on weekends. The four lakes—Maggiore, Garda, Como, and Iseo—have little to offer except quiet from November to March, when most gardens, hotels, and restaurants are closed.