Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets. It's illegal, and fines are astronomical

if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Florence Shopping

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Barberino Designer Outlet

  • Outlet/Discount Stores

Prada, Pollini, Missoni, and Bruno Magli, among others, are all found at Barberino Designer Outlet. To get here, take the A1 to the Barberino...

Le Cascine's open-air market

  • Outdoor/Flea/Green Markets

Held every Tuesday morning, this market includes stalls selling food, bargain clothing, and gadgets. It's an easy walk from the Centro...


  • Outlet/Discount Stores

One-stop bargain shopping awaits at this collection of stores selling goods by such names as Bottega Veneta, Giorgio Armani, Loro Piana,...

Prada Outlet

  • Outlet/Discount Stores

Cognoscenti drive 45 minutes (or take the train to Montevarchi, and then a taxi) to find a bargain here. ...