Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets.

It's illegal, and fines are astronomical if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Florence Shopping

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Alberto Cozzi

  • Books/Stationery

You'll find an extensive line of Florentine papers and paper products here. The artisans in the shop rebind and restore books and works...

Angela Caputi

  • Jewelry/Accessories

Angela Caputi wows Florentine cognoscenti with her highly creative, often outsize plastic jewelry. A small, but equally creative, collection...

Antica Officina del Farmacista Dr. Vranjes

  • Household Items/Furniture

Dr. Vranjes elevates aromatherapy to an art form, with scents for the body and for the house. ...

Barberino Designer Outlet

  • Outlet/Discount Stores

Prada, Pollini, Missoni, and Bruno Magli, among others, are all found at Barberino Designer Outlet. To get here, take the A1 to the Barberino...


  • Clothing

Come here for men's trousers, cashmere sweaters, and shirts with details like mother-of-pearl buttons. ...


  • Clothing

Missoni knitwear is the main draw at Cabó. ...

Carlo Piccini

  • Jewelry/Accessories

Still in operation after several generations, this Florentine institution sells antique jewelry and makes pieces to order; you can also...


  • Shoes/Luggage/Leather Goods

The ultimate fine leathers are crafted into classic shapes, winding up as women's shoes and bags. ...


  • Jewelry/Accessories

This jeweler combines precious and semiprecious stones and metals in contemporary settings. ...


  • Shoes/Luggage/Leather Goods

In a city where it seems just about everybody wears an expensive leather jacket, Cellerini is an institution. ...