Florence Shopping

Window-shopping in Florence is like visiting an enormous contemporary-art gallery. Many of today's greatest Italian artists are fashion designers, and most keep shops in Florence. Discerning shoppers may find bargains in the street markets. Do not buy any knockoff goods from any of the hawkers plying their fake Prada (or any other high-end designer) on the streets.

It's illegal, and fines are astronomical if the police happen to catch you. (You pay the fine, not the vendor.)

Shops are generally open 9 to 1 and 3:30 to 7:30, and are closed Sunday and Monday mornings most of the year. Summer (June to September) hours are usually 9 to 1 and 4 to 8, and some shops close Saturday afternoon instead of Monday morning. When looking for addresses, you'll see two color-coded numbering systems on each street. The red numbers are commercial addresses and are indicated, for example, as 31/r. The blue or black numbers are residential addresses. Most shops take major credit cards and ship purchases, but because of possible delays it's wise to take your purchases with you.

The usual fashion suspects—Prada, Gucci, Versace, to name but a few—all have shops in Florence. But if you want to buy Florentine in Florence, stick to Gucci, Pucci, Ferragamo, and Roberto Cavalli—they’re either all native sons or adopted native sons (Salvatore Ferragamo).

The intrepid shopper might want to check out some other, lesser-known shops. For bargains on Italian designer clothing, you need to leave the city.

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Florence Shopping

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Prada Outlet

  • Outlet/Discount Stores

Cognoscenti drive 45 minutes (or take the train to Montevarchi, and then a taxi) to find a bargain here. ...


  • Clothing

This Florentine institution sells casual clothes for men, women, and children at far-from-casual prices. It also has a great housewares...

Roberto Cavalli

  • Clothing

The sometimes outlandish designs of native son Roberto Cavalli appeal to Hollywood celebrities and to those who want a little bit of...

Santo Spirito flea market

  • Outdoor/Flea/Green Markets

The second Sunday of every month brings the Santo Spirito flea market. On the third Sunday of the month, vendors at the Fierucola organic...

Sara Amrhein

  • Jewelry/Accessories

This California girl, a long-term resident of Florence, crafts one-of-a-kind jewelry in an atelier, which she shares with many other...

Sbigoli Terrecotte

  • Household Items/Furniture

Traditional Tuscan terra-cotta and ceramic vases, pots, and cups and saucers are on offer at this shop in the Santa Croce neighborhood.

Scuola del Cuoio

  • Shoes/Luggage/Leather Goods

A consortium of leatherworkers plies its trade at La Scuola del Cuoio (Leather School), in the former dormitory of the convent of Santa...

Spazio A

  • Clothing

For cutting-edge fashion, these fun and funky window displays merit a stop. The shop carries such well-known designers as Alberta Ferretti...


  • Jewelry/Accessories

One of Florence's oldest jewelers has supplied Italian (and other) royalty with finely crafted gems for centuries. Its selection of antique...


  • Textiles/Sewing

Gifted seamstresses (and seamsters) should look no further than this place, which sells sumptuous silks, beaded fabrics, lace, wool,...