Piacenza has always been associated with industry and commerce. Its position on the Po River has made it an important inland port since the earliest times; the Etruscans, and then the Romans, had thriving settlements here. As you approach the city today you could be forgiven for thinking that it holds little of interest. Piacenza is surrounded by ugly industrial suburbs (with particularly unlovely concrete factories and a power station), but if you forge ahead you'll discover a delightfully preserved medieval center and an unusually clean city. Its prosperity is evident in the great shopping to be had along Corso Vittorio Emanuele II.