Tullamore Dew Visitor Center

Tullamore Dew Visitor Center Review

Trading heavily on its historic Irish identity, the Tullamore Dew Visitor Center underwent a makeover in 2012, adding new whiskey tours and tasting sessions. Tullamore Dew Irish Whiskey can trace its roots to 1829, when the Tullamore Distillery was founded. It was greatly expanded under the aegis of Daniel E. Williams, whose family became joint shareholders, and his own initials, D-E-W, were added to the whiskey's name, inspiring the slogan "Give every man his Dew" (which appeared on the bottles for many years). In 2012 the company embarked on a €10 million global marketing campaign and today it's the world's second-largest and fastest-growing Irish whiskey brand. Made from single malt, pot still, and grain whiskey, it is regarded by the connoisseurs as exceptionally smooth. Different aspects of the production processes are reflected in five short film presentations. Self-guided and guided tours take place all year round. Check the website for tour and tasting schedules. The center also includes a tourist information point.