The privately owned Platzl has won awards and wide recognition for its ecologically aware management, which uses heat recyclers in the kitchen, environmentally friendly detergents, recyclable materials, waste separation, and other eco-friendly practices. In 2011 the hotel won a gold award from the Bavarian Ministry for the Environment for such work. It stands in the historic heart of Munich, near the famous Hofbräuhaus beer hall and a couple of minutes' walk from Marienplatz
and many other landmarks. Its Pfistermühle restaurant, with 16th-century vaulting, is one of the area's oldest and most historic establishments.