At the end of a strip of funky cafés and bars, the George, with its groovy New British styling, fits right in; despite the sleek look and the hip guests, the staff is eager to please. Champagnes, grays, and browns mix throughout guest rooms, and large arty photographs add life throughout the hotel. In the small lobby, wingback chairs and textured wallpaper, both covered in shades of black, are illuminated by candlelight. The hotel has a rooftop bar that offers views of the Alster and the setting sun. Keeping with the British theme, afternoon tea is served in the bar at 3 pm.