In AD 68 the Roman emperor Nero had a centurion from Pisa decapitated for his Christian tendencies; to drive the lesson home for witnesses, he had the headless body placed in a boat with a cock and a dog, then set adrift at sea. When the boat washed ashore on St-Tropez's beach, the starving animals still kept their loyal vigil, refusing to touch the holy flesh. Perhaps it's because of this heroic act of self-discipline that dogs are held in such high esteem in modern St-Tropez. They are clearly the companion (and accessory) of choice, as prevalent as mobile phones in the Vieux Port cafés.
If you want to get the right port-front table at Le Gorille, consider borrowing a dog and accessorizing appropriately. Want to look like your yacht's being swabbed down for that lunch-run to Monte Carlo? A Lhasa Apso to match your ascot. Showing those canvases you daubed in the Alps last winter? Hot pants, hip-length hair, Timberlands, and an Afghan hound. Your bistro courting the Festival crowd out of Cannes? Green Lacoste sweater, red toupée, red German shepherd. Just drawn up a marriage contract to cover the London flat and Daddy's domaine in Burgundy? Matching buckskin jackets, separate phones, and a twinned team of golden retrievers.