Top Reasons to Go

Vincent van Gogh's Arles: Ever since the fiery Dutchman immortalized Arles in all its chromatic drama, this town has had a starring role in museums around the world.

Provence Unplugged: The famous lagoons of the Camargue will swamp you with their strange beauty once you catch sight of their white horses, pink flamingoes, and black bulls.

Scent-sational Lavender: Get hip-deep in purple by touring the Lavender Route starting at the Abbaye de Sénanque (near Gordes) and following a wide, blue-purple swath that ranges across the Drôme and the Vaucluse.

Go Fishing for Marseille's Best Bouillabaisse: The version at Chez FonFon will make your taste buds stand up and sing "La Marseillaise."

Paul Cézanne, Superstar: Tour Cézanne Country in the area around Mont Ste-Victoire, located near the artist's hometown of Aix-en-Provence.