The go-to for those who prefer their logo discrete yet still crave instant recognition, Hermès was established as a saddlery in 1837; then went on to create the eternally chic Kelly (named for Grace Kelly) and Birkin (named for Jane Birkin) handbags. The silk scarves are legendary for their rich colors and intricate designs, which change yearly. Other accessories are also extremely covetable: enamel bracelets, dashing silk-twill ties, and small leather goods. During semiannual
sales, in January and July, prices are slashed up to 50%, and the crowds line up for blocks.