Editions de Parfums Frédéric Malle

Editions de Parfums Frédéric Malle Review

Editions de Parfums Frédéric Malle is based on a simple concept: take the nine most famous noses in France and have them edit singular perfumes. The result? Exceptional, highly concentrated fragrances. Le Parfum de Thérèse, for example, was created by famous Dior nose Edmond Roudnitska for his wife. Monsieur Malle has devised high-tech ways to keep each smelling session unadulterated. At the Rue de Grenelle store, individual scents are released in glass columns; stick your head in and sniff. The Avenue Victor Hugo boutique has a glass-fronted "wall of scents"; at the push of a button a selected fragrance mists the air.