From beginnings as the most shocking and outré designer around, Westwood (now Dame Vivienne) has become a standard bearer for high-style British couture. The Chelsea boutique is where it all started: the lavish corseted ball gowns, the dandyfied nipped-waist jackets, and the tartan with a punk edge that formed the core of her signature look. Here you can still buy ready-to-wear, mainly the more casual Anglomania diffusion line and the exclusive Worlds End label based
on the archives. The small Davies Street boutique sells only the more exclusive, expensive Gold Label and Couture collections (plus bridal), while the flagship Conduit Street store carries all of the above.