Loake Shoemakers. Long established in England's Midlands and a provider of boots to the British armed forces in both world wars, this family-run firm specializes in classic handcrafted men's shoes at reasonable prices. Whether you're after brogues, loafers, or deck shoes, the staff will take the time to ensure you have the right fit. In terms of quality and service, Loakes represents real value for money. There's another branch on Bow Street in the City. 8–10 Princes Arcade, off Jermyn St., St. James's, London, SW1Y 6DS. 020/7734–8643. www.loake.co.uk. Closed Sun. Tube: Piccadilly.