Jigsaw specializes in clothes that are classic yet trendy, ladylike without being dull. The style is epitomized by the former Kate Middleton, who was a buyer for the company before her marriage. The quality of fabrics and detailing belie the reasonable prices, and the cuts are kind to the womanly figure. Although there are numerous branches across London, no two stores are the same. Preteens have their own line, Jigsaw Junior.