Fodor's Expert Review Jack Wills

Jack Wills specializes in heritage and country sports-inspired styles, giving them a fresh, sexy edge. This means crowds of lithe young things who don't mind the pumping music while browsing for slim-line Fair Isle sweaters, fitted plaid shirts, little black dresses, and short floral sundresses for the girls, plus sweatshirts, blazers, skinny cords, and rugby shirts for the boys. The store also carries Union Jack carry-on bags, bobble hats galore, knitted jackets for hot-water bottles, and other traditional-with-irony items. Other branches are in Covent Garden, Soho, and Battersea.