If you want to blend in with the crowd, these shoes are not for you. But if you like footwear that is fun and flattering (not to mention reasonably priced), head for Irregular Choice. Styles tend towards Louis XIV–like court shoes ornamented with ribbon ties or silk flowers; pumps in interesting patterns ranging from polka dots to houndstooth; as well as bejewelled flats, leopard-print boots, and red patent leather stilettoes. Best of all, many have round toes and supportive heels, proving that comfortable doesn't have to be dull. There's another branch in Shoreditch.