Drawing style-conscious customers from nearby tech startups, Hostem is for the man who wants to be well dressed without looking like he's trying too hard, with a mixture of casual luxury, street wear, and fashion-forward edge. You'll find established names like Phillip Lim and Ann Demeulemeester as well as beautiful cashmere sweaters from newcomers like The Elder Statesmen. A new womenswear area offers pieces by designers like Commes des Garcons and Rick Owens. It's achingly
hip, so expect lots of black.