Shopping in London

London is one of the best shopping cities in the world, as well as one of the most expensive. But whether you are looking for furniture or a fine cashmere scarf, bespoke shoes or a funky frock, London will not disappoint.

Although it's impossible to pin down one particular look that defines the city, homegrown designers like Vivienne Westwood, Matthew Williamson, Paul Smith, and Alice Temperley stand out for their quirky, eccentric designs. London is, after all, the city that brought punk, miniskirts, and Mod fashion to the world. But if you're after a more traditional look, head to Jermyn Street and Savile Row, which still retain their old-world look and feel—and there's no better place in the city to buy custom-made shirts and suits. If your budget won't stretch to Savile Row, no problem. The city's High Street chain stores like Topshop, Oasis, Reiss, and FCUK are great places to pick up designs straight from the catwalk, at a fraction of the price. And don't forget London's markets, known for their size, variety, and sheer street theater.

Apart from bankrupting yourself, the only problem you may encounter is exhaustion. London's shopping districts are spread out all over the city, so do like the locals do. Plan your excursion with military precision, taking in only one or two areas in a day, and stop for a hearty lunch and glass of wine or a pint in a pub.

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