The first European outlet of the super-hip Ace hotel chain fits right into the scenery in achingly cool Shoreditch, surrounded by galleries and on-trend boutiques every bit as style conscious as its own creatively minimalist interiors. Bedrooms are larger than average for London, with a deliberately industrial vibe, and large, firm beds. You're never too far from a hipster design touch, either: vinyl and turntables in some rooms, or enormous, wall-sized retro prints in
others. The Hoi Polloi brasserie serves modern British food, with a heavy emphasis on local ingredients, although this area is hardly lacking in trendy restaurants to choose from.