On a busy street in the media hub around Soho, this hotel fuses the modern and traditional with real style. Bedrooms are beautifully decorated with unique printed fabrics by designer and owner Kit Kemp. Each bathroom is lined with gleaming granite and oak, with walk-in showers and deep baths, and a flat-screen TV so you can catch up on the news while you soak with exclusive products by London perfumer Miller Harris. The restaurant, Oscar, is excellent for European cuisine, and the bar is a trendy local hangout. There's a public screening room for the Sunday-night dinner-and-film club or you might want to read a paper by the fire in the spacious drawing room. Pros: elegant, luxurious; great location. Cons: the popular bar can be noisy; reservations are necessary for the restaurant.
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