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Jack Wills
Jack Wills Review
The British preppie's answer to Abercrombie & Fitch, Jack Wills specializes in heritage and country sports-inspired styles for men and women but gives them a youthful, sexy edge. This means music-pumping stores crammed with slim-line Fair Isle sweaters, fitted plaid shirts, and short floral sundresses for the girls, plus sweatshirts, blazers, skinny cords, hoodies, and rugby shirts for the boys. Add in a delightful array of shocking pink gypsy pillows, Union Jack carry-on bags, bobble hats galore, knitted jackets for hot-water bottles, and other ironically traditional items and the result are crowds of plugged-in buyers. Branches are in Notting Hill, Covent Garden, Islington, and Soho.
- Address: 72 Kings Rd., Chelsea, London, SW3 4UG | Map It
- Phone: 020/7581-0347
- Website: www.jackwills.com
- Tube: Sloane Sq.
- Location: Chelsea
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