Aficionados of hard-to-find cult beauty products flock to this upscale chain that now has more than 20 locations throughout London. The minute you step inside, you're surrounded by luxurious and sought-after cosmetic and skincare brands like Lipstick Queen, Chantecaille, Caudalie, and Serge Lutens, along with fragrances by the likes of Acqua di Parma and hair products by Frederic Fekkai. The helpful staff is happy to offer knowledgeable advice. The Notting Hill branch
also offers spa treatments, while men have a branch of their own in Soho.