At a Glance
- art and design lovers will be dazzled
- free Wi-fi
- no restaurant or bar
- cheapest rooms book up fast
- in a neighborhood locals would describe as somewhat "dodgy"
- some rooms share bathrooms
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Rough Luxe Review
Undoubtedly Bloomsbury's most avant-garde hotel, this 19th-century building has been renovated with an appealing mix of shabby chic and modern comfort ("half rough, half luxury" as the owners themselves put it). Bits of old battered walls and remnants of the old, torn wallpaper are deliberately left in place next to elegant beds, claw-foot tubs, designer lighting, and original artwork (they've even been known to keep an artist-in-residence). The whole effect is so extraordinary that the hotel regularly features in designer magazines.
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