Long before anybody ever heard the word bling, this shop was marketing the look—in diamanté, colored rhinestones, and crystal—to movie stars and secretaries alike. Specialists in bold costume jewelry, they've added semiprecious stones to the collections and the look is anything but subtle, so it may not suit all tastes unless you're in the market for a rhinestone Union Jack pin. Even if you're not a fan, the shop is worth a visit for its vintage (and vintage-influenced) clothes, once used only to display the jewelry. There's also a smaller shop at 20 South Molton Street.
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