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London Hotels

Best Western Premier Shaftesbury

  • 65–73 Shaftesbury Ave. Map It
  • Piccadilly
  • Design


  • Unbeatable location for theaters, shopping, and museums
  • Cheap for the neighborhood


  • Rooms are tiny
  • You pay for the location, rather than its amenities

Updated 02/28/2014

Fodor's Review

At this member of the Best Western chain right in the heart of the West End theater district (you can count three theaters within sight of the front door alone), the small, pleasingly Victorian exterior gives way to ultramodern rooms inside, with neutral rugs, white walls, dark curtains, and sleek furniture. However, the pricing policy is disappointingly opaque—the ludicrous rack rate of £1000 per night only appears to be charged in the most exceptional of circumstances.

Still, the actual price is a good deal for the location.

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Hotel Information


65–73 Shaftesbury Ave., London, W1D 6EX, England

Map It


020-7871–6000; 866-891–7710-in U.S.

Hotel Details:

  • Credit cards accepted
  • 69 rooms
  • Breakfast

Updated 02/28/2014

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