White Cube

White Cube Review

The original White Cube once had cramped quarters in genteel St. James's but set up this outpost to take advantage of the massive open spaces of the East End's former industrial buildings. Damien Hirst—a moving force behind the Britart phenomenon best known for his large vitrines containing animals preserved in formaldehyde and the high prices his work commands—Tracey Emin, Gilbert and George, Sam Taylor-Wood, and other trailblazers have shown here and gone on to become internationally renowned (or, in some cases, notorious). The building looks, appropriately enough, like a white cube.